ĭespite this success, problems arose because Real's primary business model depended upon the sale of streaming media server software, and Microsoft and Apple were giving those products away. According to some accounts, by 2000 more than 85% of streaming content on the Internet was in the Real format. They announced streaming video technology in 1997. RealNetworks were pioneers in the streaming media markets and broadcast one of the earlier audio events over the Internet, a baseball game between the New York Yankees and Seattle Mariners on September 5, 1995. Progressive Networks became RealNetworks in September 1997. It evolved into a technology venture to leverage the Internet as an alternative distribution medium for audio broadcasts.

The original goal of the company was to provide a distribution channel for politically progressive content. RealNetworks (then known as Progressive Networks) was founded in 1994 by Rob Glaser, an ex- Microsoft executive, and a management team including Phil Barrett, Andy Sharpless, and Stephen Buerkle. 3.3 RealTimes (formerly RealPlayer Cloud).

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